Course curriculum

  • 1

    Marketing Foundations

    • Marketing Foundations Overview
    • Understanding What Strategy Is - How To Evaluate Your Strategy
    • Marketing and your client's story
    • The 4 Core Marketing Functions
  • 2

    The Messy Marketplace - Understanding Your Clients Before They Understand You

    • Intro - Understanding Your Clients
    • Competition analysis worksheet
    • Client Empathy Worksheet
    • Awareness worksheet
    • Finishing Up Your Client Avatar
  • 3

    Clarifying Your Strategic Way of Helping The Marketplace

    • Your Purpose & Your Promise
    • Understanding Offers
    • Your Core Offer & Proven Process - AKA What do I sell?
    • The Irresistible Offer Formula
    • Examples of Irresistible Offers
    • Creating Your Own Offers
    • Update Your Proven Process, Core Offer And Front End Offer
  • 4

    Tying It All Together

    • Tying together the details of how your mousetrap works
    • Pricing and Differentiators
    • Completing Your Strategy