Course curriculum
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1
Marketing Foundations
- Marketing Foundations Overview
- Understanding What Strategy Is - How To Evaluate Your Strategy
- Marketing and your client's story
- The 4 Core Marketing Functions
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2
The Messy Marketplace - Understanding Your Clients Before They Understand You
- Intro - Understanding Your Clients
- Competition analysis worksheet
- Client Empathy Worksheet
- Awareness worksheet
- Finishing Up Your Client Avatar
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3
Clarifying Your Strategic Way of Helping The Marketplace
- Your Purpose & Your Promise
- Understanding Offers
- Your Core Offer & Proven Process - AKA What do I sell?
- The Irresistible Offer Formula
- Examples of Irresistible Offers
- Creating Your Own Offers
- Update Your Proven Process, Core Offer And Front End Offer
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4
Tying It All Together
- Tying together the details of how your mousetrap works
- Pricing and Differentiators
- Completing Your Strategy