Course curriculum

  • 1

    Facebook Ads

    • Pre Intro - How to not get lost in this module *Don't Skip*
    • Public Service Announcement [DON'T SKIP]
    • Introduction
    • Understanding Business Manager and how it works in Facebook
    • Business Manager
    • The Pixel
    • Add The Pixel To Your Existing Website
    • Custom Website Audience & LAL Audience
    • Customer List and LAL Audience
    • Verifying your Domain
    • Creating Killer Facebook Ads
    • Examples of Ad Building Documents
    • Building Your First Facebook Ads - Campaign Structure
    • Building Your First Facebook Ads - Ads
    • Building Your First Facebook Ads - More Advanced Targeting
    • Build A Funnel (To Send Your Traffic To)
    • Ongoing Optimization
    • Standard Operating Procedures for Facebook Ad Optimization
  • 2

    Bonuses

    • Facebook Ads Library
    • Ad building document examples