Course curriculum

  • 1

    Welcome to the training center and the most important 4 weeks of content your business will ever encounter!

    • Welcome - How to Use The Training Center
    • What your growth journey should look like
    • Grow or Die
    • Your Business is Always Broken!
    • We don't work with victims (surprisingly important)
    • A litmus test
    • How to think about growth through digital advertising
    • Implementation
  • 2

    Week 1 Foundations

    • Clients for Life vs. Customers
    • How Clients For Life Looks Different
    • Taking Personal Responsibility For The Process of Creating Clients For Life
    • Falling in love with you customer and your "why"
    • Creating and Understanding Your Purpose and Vision so that you and your employees can execute
    • Understanding the Importance of the Customer Journey!
    • Pyramid of Priorities
    • Pyramid of Priorities
    • Creating Your Core Values
    • Developing Your Messaging
    • The Story or Journey Your Customer is on
    • Clear Call to Action and Consistency in Messaging
    • Understanding your customer Survey
    • Your Offer
    • What Will Your Offer Be?
    • Revenue Formula
    • Thinking about hiring
    • The Importance of Sales People
    • Hiring all-stars for your team
    • Suggested Hiring Process
  • 3

    Week 2 Phones

    • You Need a Process
    • Lead Follow Up
    • Impossible to be annoying
    • Tonality
    • Make your own phone script
    • Purpose of The Phone Call
    • Answer The Phone
    • Call Me Back Later
    • Get On Common Ground
    • Control The Conversation
    • Establish Value
    • Get An Appointment
    • Make Sure People Show Up
    • Thinking through what a real conversation might sound like
    • Understanding how the phones make you more money
    • Revenue Formula Revisited and the purpose of the phones (Turn Leads into selling opportunities)
  • 4

    Week 3 Customer Journey and Experience

    • Why is this important?
    • Craft your own customer journey
    • Apply your own industry
    • Revisiting the Importance of the Customer Experience
    • Introduction to the customer journey concept
    • Customer Journey - Why People Buy
    • Customer Journey - The Sales Cycle
    • Customer Journey - Building Trust
    • Customer Journey - Create Excitement
    • Building Trust
    • 5 star experience
    • Consultation or First Experience that Builds Trust
    • Customer Journey and Sales Process Survey
  • 5

    Week 4 Sales Process

    • The absolute truth about how your process for converting interested people into income (aka sales process) is the most important part of your business and how to think about it!!!
    • Theory of Sales 1 - Why you should stop selling
    • Theory of Sales 2 - Story
    • Theory of Sales 3 - The Bridge
    • Intro to creating your sales process
    • Blank Sales Process Template
    • #1 Rule of selling... Always Agree
    • Have a big pipeline!
    • The most important sale
    • Greeting
    • Qualifying
    • The purpose of the consult
    • The consult/selling your process
    • The consult version 2
    • Fact Finding/ Discovery
    • Go deeper
    • The person who does the least talking is the person who closes
    • Types of questions you can ask
    • Wrap it up
    • Presenting
    • Quick Presentation
    • Stories, testimonials, impress them
    • Visual Aids
    • Tie-downs or trial closes
    • Write up/proposal
    • Close/negotiate
    • Why do people object
    • They lack confidence
    • I want to think about it 1
    • I want to think about it 2
    • I want to think about it 3
    • I want to think about it 4
    • I want to think about it 5
    • Submit your completed sales process!!!
  • 6

    Preparing for Launch

    • What to expect when you start advertising Dreams Vs. Reality
    • The proper way of looking at advertising as an investment
    • How your growth curve will actually look
    • Get Your Leads Scheduled!
    • You will either succeed or you won't want to succeed!
    • How to actually implement these changes