Course curriculum

  • 1

    Marketing Foundations

    • Marketing Foundations Overview
    • Understanding What Strategy Is - How To Evaluate Your Strategy
    • Marketing and your client's story
    • The 4 Core Marketing Functions
    • In Depth - How To Differentiate Yourself - (Watch this one again after you finish the entire unit)
  • 2

    The Messy Marketplace - Understanding Your Clients Before They Understand You

    • Intro - Understanding Your Clients
    • Competition analysis worksheet
    • Client Empathy Worksheet
    • Awareness worksheet
    • Finishing Up Your Client Avatar
  • 3

    Clarifying Your Strategic Way of Helping The Marketplace

    • Your Products/Services/Outcomes Worksheet Walkthrough
    • Your Purpose & Your Promise
    • Creating Your Proven Process
    • Understanding Offers
    • The Irresistible Offer Formula
    • Examples of Irresistible Offers
    • Creating Your Own Offers
  • 4

    Tying It All Together

    • Your Acquisition Model - AKA your mousetrap
    • Completing Your Strategy
    • Book Your Offer Review Coaching Call